You've probably bought him something "nicer" before and watched it sit in the drawer with the tags on. Men don't change what they wear because it's nicer. They change because it feels better the second they put it on.

That's what happens here: smooth, light, soft on the skin, nothing riding up, nothing to adjust. Most men stop reaching for their old pairs within the first week, and you'll notice it in the laundry before he ever says a word.

Cotton feels fine at 7 a.m. Then it soaks up sweat and holds it there, so by the afternoon it's damp, stretched and bunched. That's the little tug you see every time he gets out of the car.

ARES stays smooth and dry-feeling all day, so there's simply nothing to fix. No bunching, no riding up, no fidgeting at dinner.

Most "silk" underwear is actually satin, a shiny weave with no silk in it at all. The ARES pouch is made with real mulberry silk, and the rest is a soft stretch blend that keeps its shape.

And since you're the one who sees them come out of the wash, you'll notice the difference there too: no fading, no stretched-out waistband, no pilling.

A fitted, contoured cut instead of a sagging cotton pair. It looks like he made an effort, even though you're the one who made it.

Pick the colors he'd never choose himself and mix them in the same pack: Black, Sky Blue, Bronze and Gold for every day, plus our exclusive Navy, Burgundy and White, the ones you won't find in any supermarket multipack.

Here's the easy rule most wives use: if he wears an M, get him an L. ARES is cut close to the body, so one size up is the comfortable choice.

And you're covered either way with our 30-Day Perfect Fit Warranty. Zero stress for you.